MACYS.COM

RESPONSIVE SHOPPING CART

At Macys.com, we balance our business goals with our consumer goals to inspire and provide a delightful experience. Our role was to create a seamless purchase flow that instills confidence and increases conversion.

Project Scope

2 UX/UI Designer: Zach Baker & Me
1 Product Manager
12 Developers
8 Months
Lean -> Agile

PROJECT GOAL

The Shopping Cart page was outdated and had numerous points of friction that kept us below the industry conversion rate. I was assigned to explore these customer pain points, design new solutions, and iterate the whole experience while also transitioning to responsive.